Production I.G


Animation is more than just moving images — it conveys emotion and expands imagination. Movement, color, rhythm, and transitions create a visual flow that communicates messages beyond static design. I explored how to interpret this essence of animation through design.

For the rebranding of Production I.G, one of the leading animation studios in Japan, I reconstructed animation elements into a dynamic design system. Bold typography and animation-inspired graphics shaped the brand’s visual storytelling, creating an identity that is fluid and ever-evolving — much like animation itself.
Type: Rebranding
Tools: After Effects, Illustrator,
Photoshop




©MINSIK NAM